Websites as institutional imaginary positionings

The paper contributes to methodological innovations in the field of organisational education research and further education. The paper shows the potential of discourse-analytical website analysis for the imaginary positionings of Higher Education Institutions. It offers a discourse analytical res...

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Bibliographic Details
Main Authors: Bulgrin, Eva, Weber, Suanne Maria
Format: Article
Language:English
Published: Philipps-Universität Marburg 2024
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Summary:The paper contributes to methodological innovations in the field of organisational education research and further education. The paper shows the potential of discourse-analytical website analysis for the imaginary positionings of Higher Education Institutions. It offers a discourse analytical research methodology and discusses University websites as surfaces of emergence of specific discourses. Discourse- analytical website analysis is especially significant as universities’ visually rich web-based communication is becoming increasingly critical. Our journal article reflects on websites as institutional imaginary positionings: First, we start by theorising organisations as orders of the gaze. Second, from a discourse-analytical power/knowledge based organisational education perspective, we make fruitful Foucault’s Archaeology of Knowledge for a multimodal website analysis. Third, we map the field and state the art of methods and methodologies of website analysis, including examples from a current research project on how transversal themes are represented on university websites. Our article contributes to methodological innovation through discourse-analytical website analysis in the field of organisational education and further education.
Item Description:Gefördert durch den Open-Access-Publikationsfonds der UB Marburg.
DOI:10.1007/s40955-023-00266-6