Quantitative Analyses in Digital Marketing and Business Intelligence

This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...

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Bibliographic Details
Main Author: Winter, Patrick
Format: Excerpt
Language:English
Published: Philipps-Universität Marburg 2016
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Call Number: urn:nbn:de:hebis:04-es2016-00080
Publication Date: 2016-09-29
Downloads: 39 (2024), 57 (2023), 196 (2022), 90 (2021), 84 (2020), 114 (2019), 74 (2018)
License: https://rightsstatements.org/vocab/InC-NC/1.0/
Access URL: https://archiv.ub.uni-marburg.de/es/2016/0008
https://doi.org/10.17192/es2016.0008