Quantitative Analyses in Digital Marketing and Business Intelligence

Quantitative Analyses in Digital Marketing and Business Intelligence

This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...

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Bibliographic Details
Main Author: Winter, Patrick
Format: Excerpt
Language:English
Published: Philipps-Universität Marburg 2016
Subjects:
Multiple or Simultaneous Equation Models
Experiment
Online-Marketing
Regressionsanalyse
IT Management
Wirtschaft
Marketing and Advertising
Design of Experiments
Information Retrieval
Business Intelligence
Digital Marketing
Model Construction and Estimation
Regression Analysis
Economics
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Call Number: urn:nbn:de:hebis:04-es2016-00080
Publication Date: 2016-09-29
Downloads: 24 (2023), 196 (2022), 90 (2021), 84 (2020), 114 (2019), 74 (2018)
License: https://rightsstatements.org/vocab/InC-NC/1.0/
Access URL: https://archiv.ub.uni-marburg.de/es/2016/0008
https://doi.org/10.17192/es2016.0008
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