Quantitative Analyses in Digital Marketing and Business Intelligence

This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...

Ausführliche Beschreibung

Bibliographische Detailangaben

1. Verfasser:	Winter, Patrick
Format:	Exzerpt
Sprache:	Englisch
Veröffentlicht:	Philipps-Universität Marburg 2016
Schlagworte:	Information Retrieval Digital Marketing Model Construction and Estimation Experiment Regression Analysis Business Intelligence Design of Experiments Marketing and Advertising Wirtschaft IT Management Regressionsanalyse Online-Marketing Multiple or Simultaneous Equation Models Economics
Online-Zugang:	PDF-Volltext
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