Quantitative Analyses in Digital Marketing and Business Intelligence

This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...

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Bibliographic Details
Main Author: Winter, Patrick
Format: Excerpt
Published: Philipps-Universität Marburg 2016
Online Access:PDF Full Text
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