Quantitative Analyses in Digital Marketing and Business Intelligence

This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...

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Bibliographic Details

Main Author:	Winter, Patrick
Format:	Excerpt
Language:	English
Published:	Philipps-Universität Marburg 2016
Subjects:	Digital Marketing Information Retrieval Experiment Regression Analysis Model Construction and Estimation Business Intelligence Design of Experiments Marketing and Advertising Wirtschaft IT Management Regressionsanalyse Online-Marketing Multiple or Simultaneous Equation Models Economics
Online Access:	PDF Full Text
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