Quantitative Analyses in Digital Marketing and Business Intelligence
This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...
|Online Access:||PDF Full Text|
No Tags, Be the first to tag this record!
No citations were found for this record.