Publikationsserver
Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
में बचाया:
| में प्रकाशित: | Middle East - Topics & Arguments |
|---|---|
| मुख्य लेखक: | |
| स्वरूप: | Artikel (Zeitschrift) |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Philipps-Universität Marburg
2019
|
| विषय: | |
| ऑनलाइन पहुंच: | ऑनलाइन पहुंच |
| टैग: |
टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!
|
No citations were found for this record.