Publikationsserver
Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
Sábháilte in:
| Foilsithe in: | Middle East - Topics & Arguments |
|---|---|
| Príomhchruthaitheoir: | |
| Formáid: | Artikel (Zeitschrift) |
| Teanga: | Béarla |
| Foilsithe / Cruthaithe: |
Philipps-Universität Marburg
2019
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| Ábhair: | |
| Rochtain ar líne: | Rochtain ar líne |
| Clibeanna: |
Cuir clib leis
Níl clibeanna ann, Bí ar an gcéad duine le clib a chur leis an taifead seo!
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