Publikationsserver
Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
Gorde:
| Argitaratua izan da: | Middle East - Topics & Arguments |
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| Egile nagusia: | |
| Formatua: | Artikel (Zeitschrift) |
| Hizkuntza: | ingelesa |
| Argitaratua: |
Philipps-Universität Marburg
2019
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| Gaiak: | |
| Sarrera elektronikoa: | Sarrera elektronikoa |
| Etiketak: |
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