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Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
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| Published in: | Middle East - Topics & Arguments |
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| Main Author: | |
| Format: | Journal Article |
| Language: | English |
| Published: |
Philipps-Universität Marburg
2019
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| Subjects: | |
| Online Access: | Online Access |
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