Publikationsserver
Royal Dream: City Branding and Saudi Arabia’s NEOM
In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...
Gespeichert in:
| Udgivet i: | Middle East - Topics & Arguments |
|---|---|
| Hovedforfatter: | |
| Format: | Artikel (Zeitschrift) |
| Sprog: | engelsk |
| Udgivet: |
Philipps-Universität Marburg
2019
|
| Fag: | |
| Online adgang: | Online adgang |
| Tags: |
Tilføj Tag
Ingen Tags, Vær først til at tagge denne postø!
|
No citations were found for this record.