Leadership Communication and COVID-19 Vaccination Hesitancy

This paper empirically analyzes the impact of leadership communication on the COVID-19 vaccination rate using a quasi-experimental design. Based on a speech of the President of France, Emmanuel Macron, we examine how political leaders can influence the willingness to get vaccinated of a country'...

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Bibliografski detalji
Izdano u:MAGKS - Joint Discussion Paper Series in Economics (Band 06-2022)
Glavni autor: Klotz, Phil-Adrian
Format: Članak
Jezik:engleski
Izdano: Philipps-Universität Marburg 2022
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Opis
Sažetak:This paper empirically analyzes the impact of leadership communication on the COVID-19 vaccination rate using a quasi-experimental design. Based on a speech of the President of France, Emmanuel Macron, we examine how political leaders can influence the willingness to get vaccinated of a country's citizens by transmitting scientific insights into a clear and vivid message as well as by threatening credibly with future restrictions for unvaccinated people. In a Difference-in- Differences (DiD) framework it is shown that a televised address of Macron has increased the vaccination rate in France by roughly 5%. We test the robustness of this result by applying an event study design. Our findings imply that leadership communication is an effective weapon to change the beliefs of unvaccinated citizens and to overcome COVID-19 vaccination hesitancy.
Opis fizičkog objekta:31 Seiten
ISSN:1867-3678
Digitalni identifikator objekta:10.17192/es2024.0715