Publikationsserver
Which Green Nudge Helps to Save Energy? Experimental Evidence
Which behavioral interventions are more appropriate to induce energy saving: energy saving goals with or without monetary incentives, environmentally related information, social comparison, or a competition to save energy? We try to answer this question in a comprehensive study. First, we designed e...
Gespeichert in:
| Veröffentlicht in: | MAGKS - Joint Discussion Paper Series in Economics (Band 42-2020) |
|---|---|
| Autoren: | , |
| Format: | Artikel |
| Sprache: | Englisch |
| Veröffentlicht: |
Philipps-Universität Marburg
2020
|
| Schlagworte: | |
| Online Zugang: | PDF-Volltext |
| Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
| Zusammenfassung: | Which behavioral interventions are more appropriate to induce energy saving: energy saving goals with or without monetary incentives, environmentally related information, social comparison, or a competition to save energy? We try to answer this question in a comprehensive study. First, we designed energy bills with different behavioral interventions. Second, we evaluated their appropriateness in an empirical survey with 457 participants. Third, we tested behavioral consequences in a “real effort” lab experiment with 550 subjects in 11 treatments and one baseline. Finally, we tested two interventions in a small field experiment with 36 test-households. Our results indicate that monetary incentives to save energy foster the intention to invest effort in energy saving but may backfire if real effort is required. Instead, self-set goals – without monetary incentives – and providing social comparison induced substantial effort in our lab experiment. Extending the social comparison to a competition – without monetary incentives – provided the best results. In our field experiment, however, we find no support that goals and social comparison change every-day behavior in energy consumption. Our study concludes with implications for practical policy design and possible future research. |
|---|---|
| Umfang: | 30 Seiten |
| ISSN: | 1867-3678 |
| DOI: | 10.17192/es2024.0669 |