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IKEA Effect vs. Trophy Effect – An Experimental Comparison
mer’s valuation of the product. These phenomena are called the IKEA and the trophy effect. We test both of them separately as well as combined and find that the trophy winner effect looms larger than the IKEA effect for inexpensive items, in our case paper planes. For more expensive products, in our...
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| 出版年: | MAGKS - Joint Discussion Paper Series in Economics (Band 37-2020) |
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| 主要な著者: | , |
| フォーマット: | 論文 |
| 言語: | 英語 |
| 出版事項: |
Philipps-Universität Marburg
2020
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| 主題: | |
| オンライン･アクセス: | PDFフルテキスト |
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| 要約: | mer’s valuation of the product. These phenomena are called the IKEA and the trophy effect. We test both of them separately as well as combined and find that the trophy winner effect looms larger than the IKEA effect for inexpensive items, in our case paper planes. For more expensive products, in our case 3-D-puzzles, we find a trophy loser effect. Positive emotions of trophy winners drive our result for inexpensive products, whereas negative emotions of trophy losers drive our result for more expensive products. We discuss the implications of our findings. |
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| 物理的記述: | 22 Seiten |
| ISSN: | 1867-3678 |
| DOI: | 10.17192/es2024.0663 |