Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?
We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...
সংরক্ষণ করুন:
প্রকাশিত: | MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020) |
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প্রধান লেখক: | , , , |
বিন্যাস: | প্রবন্ধ |
ভাষা: | ইংরেজি |
প্রকাশিত: |
Philipps-Universität Marburg
2020
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বিষয়গুলি: | |
অনলাইন ব্যবহার করুন: | পিডিএফ এ সম্পূর্ন পাঠ |
ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
কোনো ট্যাগ নেই, প্রথমজন হিসাবে ট্যাগ করুন!
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সংক্ষিপ্ত: | We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar stores relative to a title that is not on the bestseller-list. This finding implies that consumers in the online channel respond by increasing sales upon receiving a quality signal (i.e., a title becoming a bestseller). Consumers in the online channel seem to already know that title so that, compared to a title that is not on the bestseller-lists, sales are decreasing. This might imply that consumers in the online channel are more likely to read future bestsellers.. |
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দৈহিক বর্ননা: | 15 Seiten |
আইএসএসএন: | 1867-3678 |
ডিওআই: | 10.17192/es2024.0639 |