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A Survey of the Empirical Evidence on PWYW Pricing
We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1...
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| Publicado no: | MAGKS - Joint Discussion Paper Series in Economics (Band 05-2016) |
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| Autoren: | , |
| Formato: | Artigo |
| Idioma: | inglês |
| Publicado em: |
Philipps-Universität Marburg
2016
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| Assuntos: | |
| Acesso em linha: | Texto integral em PDF |
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| Resumo: | We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing. |
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| Descrição Física: | 26 Seiten |
| ISSN: | 1867-3678 |
| DOI: | 10.17192/es2024.0518 |