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Quantitative Analyses in Digital Marketing and Business Intelligence
This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...
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| 主要作者: | |
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| 格式: | 摘录 |
| 语言: | 英语 |
| 出版: |
Philipps-Universität Marburg
2016
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| 主题: | |
| 在线阅读: | PDF-Volltext |
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