Quantitative Analyses in Digital Marketing and Business Intelligence

Quantitative Analyses in Digital Marketing and Business Intelligence

This work is divided into two parts. The first part consists of four essays on questions in digital marketing; this term refers to all marketing activities on the Internet, regardless of whether they primarily address users of stationary devices (e.g., a desktop PC) or users of mobile devices (e.g.,...

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Bibliografische gegevens
Hoofdauteur: Winter, Patrick
Formaat: Uittreksel
Taal:Engels
Gepubliceerd in: Philipps-Universität Marburg 2016
Onderwerpen:
Digital Marketing
Information Retrieval
Model Construction and Estimation
Business Intelligence
Regression Analysis
Design of Experiments
Marketing and Advertising
Wirtschaft
Experiment
IT Management
Regressionsanalyse
Online-Marketing
Multiple or Simultaneous Equation Models
Economics
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