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Determinants of Individual Sustainable Investment Behavior – A Framed Field Experiment
This paper employs a new empirical approach for eliciting preferences for and determinants of sustainable investments at the individual investor level. We examine data from an incentivized framed field experiment that was part of a representative survey among financial decision mak-ers in German hou...
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| Published in: | MAGKS - Joint Discussion Paper Series in Economics (Band 33-2020) |
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| Main Authors: | , , |
| Format: | Article |
| Language: | English |
| Published: |
Philipps-Universität Marburg
2020
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| Subjects: | |
| Online Access: | PDF Full Text |
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| Summary: | This paper employs a new empirical approach for eliciting preferences for and determinants of sustainable investments at the individual investor level. We examine data from an incentivized framed field experiment that was part of a representative survey among financial decision mak-ers in German households. The analysis reveals strong preferences for sustainable funds. These preferences are especially driven by non-pecuniary factors such as financial literacy, environ-mental values, and social norms. Interestingly, economic preferences or the Big Five personal-ity traits are only of minor relevance. Our results provide useful implications for the discussion on how to mobilize individual investors for sustainable development. |
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| Physical Description: | 67 Pages |
| ISSN: | 1867-3678 |
| DOI: | 10.17192/es2024.0659 |