Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?
We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...
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| Published in: | MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020) |
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| Main Authors: | , , , |
| Format: | Article |
| Language: | English |
| Published: |
Philipps-Universität Marburg
2020
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| Subjects: | |
| Online Access: | PDF Full Text |
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| Summary: | We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar stores relative to a title that is not on the bestseller-list. This finding implies that consumers in the online channel respond by increasing sales upon receiving a quality signal (i.e., a title becoming a bestseller). Consumers in the online channel seem to already know that title so that, compared to a title that is not on the bestseller-lists, sales are decreasing. This might imply that consumers in the online channel are more likely to read future bestsellers.. |
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| Physical Description: | 15 Pages |
| ISSN: | 1867-3678 |
| DOI: | 10.17192/es2024.0639 |