Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?

We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...

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Bibliographic Details
Published in:MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020)
Main Authors: Götz, Georg, Herold, Daniel, Klotz, Phil-Andrian, Schäfer, Jan Thomas
Format: Article
Published: Philipps-Universität Marburg 2020
Online Access:PDF Full Text
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