The Substitutability between Brick-and-Mortar Stores and e-Commerce – The Case of Books

We analyze the substitutability between brick-and-mortar stores and e-Commerce. Using a novel data set on the German book market we find that between 26 and 55% of the decrease in book sales from 2014- 2017 can be explained by the decrease in the number of bookstores. This indicates that brick-and-m...

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Bibliographic Details
Published in:MAGKS - Joint Discussion Paper Series in Economics (Band 11-2020)
Main Authors: Götz, Georg, Herold, Daniel, Klotz, Phil-Andrian, Schäfer, Jan Thomas
Format: Article
Published: Philipps-Universität Marburg 2020
Online Access:PDF Full Text
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MAGKS - Joint Discussion Paper Series in Economics