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A Survey of the Empirical Evidence on PWYW Pricing

We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1...

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Bibliographic Details
Published in:MAGKS - Joint Discussion Paper Series in Economics (Band 05-2016)
Main Authors: Greiff, Matthias, Egbert, Henrik
Format: Article
Language:English
Published: 2016
Subjects:
Pay-What-You-Want
Wirtschaft
PWYW
pricing mechanism
survey
empirical studies
Economics
Online Access:PDF Full Text
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Summary:We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.
Physical Description:26 Pages
ISSN:1867-3678
DOI:10.17192/es2024.0518

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