Do Negative Headlines Really Undermine the Credibility of a Quality Label? A Quasi-Natural Experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
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Published in: | MAGKS - Joint Discussion Paper Series in Economics (Band 2015-06) |
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Main Authors: | , , |
Format: | Article |
Language: | English |
Published: |
Philipps-Universität Marburg
2015
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Subjects: | |
Online Access: | PDF Full Text |
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