Do Negative Headlines Really Undermine the Credibility of a Quality Label? A Quasi-Natural Experiment

In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...

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Bibliographic Details

Published in:	MAGKS - Joint Discussion Paper Series in Economics (Band 2015-06)
Main Authors:	Hildenbrand, Andreas, Kühl, Rainer, Piper, Anne
Format:	Article
Language:	English
Published:	Philipps-Universität Marburg 2015
Subjects:	product quality (L1) source credibility (M3). Wirtschaft quality label information (D8) Economics
Online Access:	PDF Full Text
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