Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment

In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...

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Bibliographic Details

Published in:	MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015)
Main Authors:	Hildenbrand, Andreas, Kühl, Rainer, Piper, Anne
Format:	Article
Language:	English
Published:	2015
Subjects:	information (D8) product quality (L1) quality label Wirtschaft source credibility (M3). Economics
Online Access:	PDF Full Text
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