Soft Paternalismus und Verbraucherpolitik

Obwohl es dem Konzept des Soft Paternalismus gelang, die Aufmerk-samkeit auf die Bedeutung verhaltensökonomischer Erkenntnisse und die verhaltensbeein-flussende Wirkung von ‚weichen‘ Politikinstrumenten wie Default rules zu lenken, wird ge-zeigt, dass der Soft Paternalismus nur einen sehr begrenzten...

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Bibliographic Details
Published in:MAGKS - Joint Discussion Paper Series in Economics (Band 49-2014)
Main Author: Kerber, Wolfgang
Format: Article
Language:German
Published: 2014
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Online Access:PDF Full Text
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Although the concept of soft paternalism succeeded in drawing attention to the im-portance of behavioral economics and the effects of "soft" policy instruments as default rules for influencing behavior, it is argued in this article that soft paternalism can make only a very limited new contribution to consumer policy. "Soft" policy (governance) instruments and be-havioral economics insights can be used without soft paternalism. However, due to its nor-mative vaguenes, the concept of soft paternalism cannot offer anything new to the normative justification of paternalism in the case of trade offs with individual liberty, and under what circumstances "soft" policy instruments should be favored compared to hard ones. Therefore a serious normative discussion about paternalism is still missing.