Royal Dream: City Branding and Saudi Arabia’s NEOM

Royal Dream: City Branding and Saudi Arabia’s NEOM

In 2017, the Crown Prince of Saudi Arabia announced the new mega-city NEOM. The city is envisioned to be a “start-up the size of a country”, and it aims at attracting the “best talents”, offering them “technology with livability at its core.” The paper foregrounds city branding to understand what NE...

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Bibliographic Details
Published in:Middle East - Topics & Arguments
Main Author: Aly, Hend
Format: Journal Article
Language:
English
Published: Philipps-Universität Marburg 2019
Subjects:
Corporatization
New City
Urban Development
Creative
NEOM
Saudi Arabia
Branding
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Call Number: urn:nbn:de:hebis:04-ep0003-2019-230-79373
Publication Date: 2019-06-25
License: https://creativecommons.org/licenses/by/4.0
Access URL: https://archiv.ub.uni-marburg.de/ep/0003/2019/230/7937
https://doi.org/10.17192/meta.2019.12.7937

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