Dokument
| Titel: | Shopping hours and entry – An empirical anlysis of Aldi’s opening hours |
| Autor: | de Haas, Samuel |
| Weitere Verfasser: | Herold, Daniel; Schäfer, Jan Thomas |
| Veröffentlicht: | 2017 |
| URI: | https://archiv.ub.uni-marburg.de/es/2024/0469 |
| DOI: | https://doi.org/10.17192/es2024.0469 |
| ISSN: | 1867-3678 |
| DDC: | 330 Wirtschaft |
| Publikationsdatum: | 2024-01-19 |
| Lizenz: | https://creativecommons.org/publicdomain/mark/1.0 |
| Schlagwörter: |
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| Market Entry, Shopping hours, Coordination, Retailing |
Summary:
Aldi, the biggest discounter in Germany, started to systematically extend shopping hours of its stores in 2016. We interpret the decision to extend opening hours of a specific Aldi store as entry into a new market. By using a novel data set containing the opening hours of nearly all German grocery retailers, we find that consumer and firm learning influence that decision. The presence of a nearby Aldi already opened longer increases the probability that a given Aldi extends its opening hours. However, if a nearby competitors store is short opened, the probability that Aldi extends opening hours decreases.
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