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IKEA Effect vs. Trophy Effect – An Experimental Comparison
mer’s valuation of the product. These phenomena are called the IKEA and the trophy effect. We test both of them separately as well as combined and find that the trophy winner effect looms larger than the IKEA effect for inexpensive items, in our case paper planes. For more expensive products, in our...
সংরক্ষণ করুন:
| প্রকাশিত: | MAGKS - Joint Discussion Paper Series in Economics (Band 37-2020) |
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| প্রধান লেখক: | , |
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Philipps-Universität Marburg
2020
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | পিডিএফ এ সম্পূর্ন পাঠ |
| ট্যাগগুলো: |
ট্যাগ যুক্ত করুন
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| সংক্ষিপ্ত: | mer’s valuation of the product. These phenomena are called the IKEA and the trophy effect. We test both of them separately as well as combined and find that the trophy winner effect looms larger than the IKEA effect for inexpensive items, in our case paper planes. For more expensive products, in our case 3-D-puzzles, we find a trophy loser effect. Positive emotions of trophy winners drive our result for inexpensive products, whereas negative emotions of trophy losers drive our result for more expensive products. We discuss the implications of our findings. |
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| দৈহিক বর্ননা: | 22 Seiten |
| আইএসএসএন: | 1867-3678 |
| ডিওআই: | 10.17192/es2024.0663 |