IKEA Effect vs. Trophy Effect – An Experimental Comparison

mer’s valuation of the product. These phenomena are called the IKEA and the trophy effect. We test both of them separately as well as combined and find that the trophy winner effect looms larger than the IKEA effect for inexpensive items, in our case paper planes. For more expensive products, in our...

पूर्ण विवरण

में बचाया:
ग्रंथसूची विवरण
में प्रकाशित:MAGKS - Joint Discussion Paper Series in Economics (Band 37-2020)
मुख्य लेखकों: Bühren, Christoph, Pleßner, Marco
स्वरूप: लेख
भाषा:अंग्रेज़ी
प्रकाशित: Philipps-Universität Marburg 2020
विषय:
ऑनलाइन पहुंच:पीडीएफ पूर्ण पाठ
टैग: टैग जोड़ें
कोई टैग नहीं, इस रिकॉर्ड को टैग करने वाले पहले व्यक्ति बनें!