IKEA Effect vs. Trophy Effect – An Experimental Comparison

IKEA Effect vs. Trophy Effect – An Experimental Comparison

mer’s valuation of the product. These phenomena are called the IKEA and the trophy effect. We test both of them separately as well as combined and find that the trophy winner effect looms larger than the IKEA effect for inexpensive items, in our case paper planes. For more expensive products, in our...

Full description

Saved in:
Bibliographic Details
Published in:MAGKS - Joint Discussion Paper Series in Economics (Band 37-2020)
Main Authors: Bühren, Christoph, Pleßner, Marco
Format: Article
Language:English
Published: Philipps-Universität Marburg 2020
Subjects:
competition
labor
valuation
effort
Wirtschaft
failure
achievement
Economics
Online Access:PDF Full Text
Tags: Add Tag
No Tags, Be the first to tag this record!
MAGKS - Joint Discussion Paper Series in Economics

Similar Items