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IKEA Effect vs. Trophy Effect – An Experimental Comparison
mer’s valuation of the product. These phenomena are called the IKEA and the trophy effect. We test both of them separately as well as combined and find that the trophy winner effect looms larger than the IKEA effect for inexpensive items, in our case paper planes. For more expensive products, in our...
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| Pubblicato in: | MAGKS - Joint Discussion Paper Series in Economics (Band 37-2020) |
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| Autori principali: | , |
| Natura: | Articolo |
| Lingua: | inglese |
| Pubblicazione: |
Philipps-Universität Marburg
2020
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| Soggetti: | |
| Accesso online: | PDF Full Text |
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