IKEA Effect vs. Trophy Effect – An Experimental Comparison

mer’s valuation of the product. These phenomena are called the IKEA and the trophy effect. We test both of them separately as well as combined and find that the trophy winner effect looms larger than the IKEA effect for inexpensive items, in our case paper planes. For more expensive products, in our...

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Xehetasun bibliografikoak
Argitaratua izan da:MAGKS - Joint Discussion Paper Series in Economics (Band 37-2020)
Egile Nagusiak: Bühren, Christoph, Pleßner, Marco
Formatua: Artikulua
Hizkuntza:ingelesa
Argitaratua: Philipps-Universität Marburg 2020
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