Determinants of Individual Sustainable Investment Behavior – A Framed Field Experiment

This paper employs a new empirical approach for eliciting preferences for and determinants of sustainable investments at the individual investor level. We examine data from an incentivized framed field experiment that was part of a representative survey among financial decision mak-ers in German hou...

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Publié dans:MAGKS - Joint Discussion Paper Series in Economics (Band 33-2020)
Auteurs principaux: Gutsche, Gunnar, Wetzel, Heike, Ziegler, Andreas
Format: Article
Langue:anglais
Publié: Philipps-Universität Marburg 2020
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Résumé:This paper employs a new empirical approach for eliciting preferences for and determinants of sustainable investments at the individual investor level. We examine data from an incentivized framed field experiment that was part of a representative survey among financial decision mak-ers in German households. The analysis reveals strong preferences for sustainable funds. These preferences are especially driven by non-pecuniary factors such as financial literacy, environ-mental values, and social norms. Interestingly, economic preferences or the Big Five personal-ity traits are only of minor relevance. Our results provide useful implications for the discussion on how to mobilize individual investors for sustainable development.
Description matérielle:67 Seiten
ISSN:1867-3678
DOI:10.17192/es2024.0659