Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?

Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?

We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...

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Detalhes bibliográficos
Publicado no:MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020)
Autoren: Götz, Georg, Herold, Daniel, Klotz, Phil-Andrian, Schäfer, Jan Thomas
Formato: Artigo
Idioma:inglês
Publicado em: Philipps-Universität Marburg 2020
Assuntos:
Wirtschaft
Economics
Acesso em linha:Texto integral em PDF
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Área/Cota: urn:nbn:de:hebis:04-es2024-06394
Publikationsdatum: 2024-01-19
Downloads: 18 (2024)
Lizenz: https://creativecommons.org/publicdomain/mark/1.0
Zugangs-URL: https://archiv.ub.uni-marburg.de/es/2024/0639
https://doi.org/10.17192/es2024.0639

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