Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?
We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...
Salvato in:
Pubblicato in: | MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020) |
---|---|
Autori principali: | , , , |
Natura: | Articolo |
Lingua: | inglese |
Pubblicazione: |
Philipps-Universität Marburg
2020
|
Soggetti: | |
Accesso online: | PDF Full Text |
Tags: |
Aggiungi Tag
Nessun Tag, puoi essere il primo ad aggiungerne!!
|
MAGKS - Joint Discussion Paper Series in Economics