Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?
We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...
Збережено в:
Опубліковано в:: | MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020) |
---|---|
Автори: | , , , |
Формат: | Стаття |
Мова: | англійська |
Опубліковано: |
Philipps-Universität Marburg
2020
|
Предмети: | |
Онлайн доступ: | PDF-повний текст |
Теги: |
Додати тег
Немає тегів, Будьте першим, хто поставить тег для цього запису!
|
Резюме: | We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar stores relative to a title that is not on the bestseller-list. This finding implies that consumers in the online channel respond by increasing sales upon receiving a quality signal (i.e., a title becoming a bestseller). Consumers in the online channel seem to already know that title so that, compared to a title that is not on the bestseller-lists, sales are decreasing. This might imply that consumers in the online channel are more likely to read future bestsellers.. |
---|---|
Фізичний опис: | 15 Seiten |
ISSN: | 1867-3678 |
DOI: | 10.17192/es2024.0639 |