Publikationsserver
Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?
We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...
Wedi'i Gadw mewn:
| Cyhoeddwyd yn: | MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020) |
|---|---|
| Prif Awduron: | , , , |
| Fformat: | Erthygl |
| Iaith: | Saesneg |
| Cyhoeddwyd: |
Philipps-Universität Marburg
2020
|
| Pynciau: | |
| Mynediad Ar-lein: | Testun PDF llawn |
| Tagiau: |
Ychwanegu Tag
Dim Tagiau, Byddwch y cyntaf i dagio'r cofnod hwn!
|
| Crynodeb: | We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar stores relative to a title that is not on the bestseller-list. This finding implies that consumers in the online channel respond by increasing sales upon receiving a quality signal (i.e., a title becoming a bestseller). Consumers in the online channel seem to already know that title so that, compared to a title that is not on the bestseller-lists, sales are decreasing. This might imply that consumers in the online channel are more likely to read future bestsellers.. |
|---|---|
| Disgrifiad Corfforoll: | 15 Seiten |
| ISSN: | 1867-3678 |
| DOI: | 10.17192/es2024.0639 |