Publikationsserver
Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?
We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...
Sparad:
| I publikationen: | MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020) |
|---|---|
| Huvudupphovsmän: | , , , |
| Materialtyp: | Artikel |
| Språk: | engelska |
| Publicerad: |
Philipps-Universität Marburg
2020
|
| Ämnen: | |
| Länkar: | PDF-fulltext |
| Taggar: |
Lägg till en tagg
Inga taggar, Lägg till första taggen!
|
No citations were found for this record.