Innovation, Bestsellers and Digitization – Where to Find the Needle in the Haystack?
We empirically analyze the role of e-Commerce and brick-and-mortar retailers in discovering new bestsellers in the book market, using the German market as an example. Using an AR(1)-Process, we find that when a title becomes a bestseller sales increase in e-Commerce and decrease in brick- and-mortar...
Gespeichert in:
Veröffentlicht in: | MAGKS - Joint Discussion Paper Series in Economics (Band 12-2020) |
---|---|
Autoren: | , , , |
Format: | Artikel |
Sprache: | Englisch |
Veröffentlicht: |
Philipps-Universität Marburg
2020
|
Schlagworte: | |
Online Zugang: | PDF-Volltext |
Tags: |
Tag hinzufügen
Keine Tags, Fügen Sie den ersten Tag hinzu!
|
No citations were found for this record.