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The Substitutability between Brick-and-Mortar Stores and e-Commerce – The Case of Books
We analyze the substitutability between brick-and-mortar stores and e-Commerce. Using a novel data set on the German book market we find that between 26 and 55% of the decrease in book sales from 2014- 2017 can be explained by the decrease in the number of bookstores. This indicates that brick-and-m...
সংরক্ষণ করুন:
| প্রকাশিত: | MAGKS - Joint Discussion Paper Series in Economics (Band 11-2020) |
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| প্রধান লেখক: | , , , |
| বিন্যাস: | প্রবন্ধ |
| ভাষা: | ইংরেজি |
| প্রকাশিত: |
Philipps-Universität Marburg
2020
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| বিষয়গুলি: | |
| অনলাইন ব্যবহার করুন: | পিডিএফ এ সম্পূর্ন পাঠ |
| ট্যাগগুলো: |
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| সংক্ষিপ্ত: | We analyze the substitutability between brick-and-mortar stores and e-Commerce. Using a novel data set on the German book market we find that between 26 and 55% of the decrease in book sales from 2014- 2017 can be explained by the decrease in the number of bookstores. This indicates that brick-and-mortar stores and e-Commerce are imperfect substitutes. One explanation could be that some consumers prefer to purchase books online because of the service provision in brick-and-mortar stores (e.g., advice, atmosphere, presentation, saleseffort, etc.). We also find that the degree of substitutability differs between different types of books. When a bookshop closes the decrease in sales of fiction titles is more than 2 times larger than the decrease in sales of non-fiction titles. Our findings indicate that regulatory measures and vertical restraints that increase the number of bookstores can have a positive effect on the demand for books even in the presence of e-Commerce |
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| দৈহিক বর্ননা: | 32 Seiten |
| আইএসএসএন: | 1867-3678 |
| ডিওআই: | 10.17192/es2024.0638 |