The Substitutability between Brick-and-Mortar Stores and e-Commerce – The Case of Books
We analyze the substitutability between brick-and-mortar stores and e-Commerce. Using a novel data set on the German book market we find that between 26 and 55% of the decrease in book sales from 2014- 2017 can be explained by the decrease in the number of bookstores. This indicates that brick-and-m...
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Published in: | MAGKS - Joint Discussion Paper Series in Economics (Band 11-2020) |
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Main Authors: | , , , |
Format: | Article |
Language: | English |
Published: |
Philipps-Universität Marburg
2020
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Subjects: | |
Online Access: | PDF Full Text |
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