A Survey of the Empirical Evidence on PWYW Pricing

A Survey of the Empirical Evidence on PWYW Pricing

We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1...

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Publikašuvnnas:MAGKS - Joint Discussion Paper Series in Economics (Band 05-2016)
Váldodahkkit: Greiff, Matthias, Egbert, Henrik
Materiálatiipa: Artihkal
Giella:eaŋgalasgiella
Almmustuhtton: Philipps-Universität Marburg 2016
Fáttát:
pricing mechanism
Wirtschaft
empirical studies
survey
PWYW
Pay-What-You-Want
Economics
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Čoahkkáigeassu:We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.
Olgguldas hápmi:26 Seiten
ISSN:1867-3678
DOI:10.17192/es2024.0518

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