A Survey of the Empirical Evidence on PWYW Pricing

A Survey of the Empirical Evidence on PWYW Pricing

We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1...

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Bibliografische gegevens
Gepubliceerd in:MAGKS - Joint Discussion Paper Series in Economics (Band 05-2016)
Hoofdauteurs: Greiff, Matthias, Egbert, Henrik
Formaat: Artikel
Taal:Engels
Gepubliceerd in: Philipps-Universität Marburg 2016
Onderwerpen:
pricing mechanism
Wirtschaft
empirical studies
survey
PWYW
Pay-What-You-Want
Economics
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Omschrijving
Samenvatting:We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing.
Fysieke beschrijving:26 Seiten
ISSN:1867-3678
DOI:10.17192/es2024.0518

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