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A Survey of the Empirical Evidence on PWYW Pricing
We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1...
में बचाया:
| में प्रकाशित: | MAGKS - Joint Discussion Paper Series in Economics (Band 05-2016) |
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| मुख्य लेखकों: | , |
| स्वरूप: | लेख |
| भाषा: | अंग्रेज़ी |
| प्रकाशित: |
Philipps-Universität Marburg
2016
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| विषय: | |
| ऑनलाइन पहुंच: | पीडीएफ पूर्ण पाठ |
| टैग: |
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| सारांश: | We review a large number of empirical studies on Pay-What-You-Want (PWYW) pricing. We distinguish between laboratory experiments, field experiments, survey experiments and case studies. Based on this survey we identify the following two gaps in the recently flourishing literature on PWYW pricing: (1) studies on PWYW pricing for goods with high cost, and (2) studies on the long-term effects of PWYW pricing. |
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| भौतिक वर्णन: | 26 Seiten |
| आईएसएसएन: | 1867-3678 |
| डिजिटल ऑब्जेक्ट पहचानकर्ता: | 10.17192/es2024.0518 |