Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
Сохранить в:
Опубликовано в:: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
---|---|
Главные авторы: | , , |
Формат: | Статья |
Язык: | английский |
Опубликовано: |
Philipps-Universität Marburg
2015
|
Предметы: | |
Online-ссылка: | PDF-полный текст |
Метки: |
Добавить метку
Нет меток, Требуется 1-ая метка записи!
|
Ваш комментарий будет первым!