Publikationsserver
Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
-д хадгалсан:
| -д хэвлэсэн: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
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| Үндсэн зохиолчид: | , , |
| Формат: | Өгүүллэг |
| Хэл сонгох: | англи |
| Хэвлэсэн: |
Philipps-Universität Marburg
2015
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| Нөхцлүүд: | |
| Онлайн хандалт: | PDF-н бүрэн текст |
| Шошгууд: |
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