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Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
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| Udgivet i: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
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| Autoren: | , , |
| Format: | Artikel |
| Sprog: | engelsk |
| Udgivet: |
Philipps-Universität Marburg
2015
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| Fag: | |
| Online adgang: | PDF-Volltext |
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