Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
保存先:
出版年: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
---|---|
主要な著者: | , , |
フォーマット: | 論文 |
言語: | 英語 |
出版事項: |
Philipps-Universität Marburg
2015
|
主題: | |
オンライン・アクセス: | PDFフルテキスト |
タグ: |
タグ追加
タグなし, このレコードへの初めてのタグを付けませんか!
|
No references were found for this record.