Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
Gespeichert in:
发表在: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
---|---|
Autoren: | , , |
格式: | 文件 |
语言: | 英语 |
出版: |
Philipps-Universität Marburg
2015
|
主题: | |
在线阅读: | PDF-Volltext |
标签: |
添加标签
没有标签, 成为第一个标记此记录!
|
因特网
PDF-Volltext索引号: |
urn:nbn:de:hebis:04-es2024-03763 |
---|---|
Publikationsdatum: |
2024-01-12 |
Downloads: |
21 (2024) |
Lizenz: |
https://creativecommons.org/publicdomain/mark/1.0 |
访问URL: |
https://archiv.ub.uni-marburg.de/es/2024/0376 https://doi.org/10.17192/es2024.0376 |