Do negative headlines really undermine the credibility of a quality label? A quasi-natural experiment
In 2013, Stiftung Warentest tested hazelnut chocolate for their leading magazine, called Test. Stiftung Warentest is one of the most important consumer organizations in Germany. Ritter Sport is a high-quality producer of chocolate in Germany. Their hazelnut chocolate did not pass the test. It was gi...
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發表在: | MAGKS - Joint Discussion Paper Series in Economics (Band 14-2015) |
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Autoren: | , , |
格式: | Artikel |
語言: | 英语 |
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Philipps-Universität Marburg
2015
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PDF-Volltext索引號: |
urn:nbn:de:hebis:04-es2024-03763 |
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Publikationsdatum: |
2024-01-12 |
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21 (2024) |
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https://creativecommons.org/publicdomain/mark/1.0 |
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https://archiv.ub.uni-marburg.de/es/2024/0376 https://doi.org/10.17192/es2024.0376 |